Hero World
Series
- Category Branding & Event Management
- Client Hero
Build, streamline and evolve together with solution
Situated 110 km east of Dubai, the HERO World Series Dubai race unfolded amidst the scenic Hatta Nature Park. Hatta's landscape not only provided a glimpse into the authentic Emirates culture but also exuded a genuine desert ambiance. Embracing its unique setting, Hatta aspired to emerge as a flagship destination for ecotourism in the Arabic region. Establishing a permanent Mountain Bike Trail Centre underscored Hatta's ambition to cement its position in the global off-road biking sphere.
Hero World Series Hatta
Scala took on the challenge of organizing and branding the prestigious HERO World Series event held in Dubai's captivating Hatta region. Leveraging their expertise, Scala meticulously orchestrated every aspect of the event, from conceptualizing engaging activities to managing the intricate logistics, ensuring a seamless and unforgettable experience for participants and spectators alike.
- + Branding
- + Event Management
With innovative branding strategies, Scala brought the essence of the HERO World Series to life, infusing the event with a dynamic identity that resonated with the spirit of adventure and competition.